Selling is not about product it is about communication
When you talk, you need to tell a story that SIMPLIFIES YOUR MESSAGE to
cut through the noise
get customers attention
all to grow your business
WHO | WHAT | WHY
This area is to assist with the simple task of identifying a product for a client.
WHO | WHAT | WHY
Flip the question
Someone is selling to you
They do not ask questions
They do not ask what your wants and needs are for a particular problem
They do not even ask “DO YOU HAVE ANY PROBLEMS THAT SEEM IMPOSSIBLE TO RESOLVE”
WHO | WHAT | WHY
WHO are they WHAT is there problem WHY US – WHY we can solve their problem
First Overview
Who are we talking to
What are we offering
Why does it benefit their business
Visit Client Engagement
Who was visited
What was presented
Why does the engagement add value to them
OR for focus...
tell me the problem,
your solution,
and how I can help..??
To provide clarity to the sales function we should focus on only a few options, unique to you, that we can replicate to a number of clients.
In this way our offering of the solution becomes streamlined and to the point.
this is us with you
And
you with the customer
A simple sales strategy
Sales Focus
By understanding the customers environment, you can engage with the client as to the tools they have in play and how they use them
This will provide us with an understanding of the businesses reliance on certain products and operational procedures.
This is where we write our list
THE LIST
We now have total control of the narrative, we are allowed add points that benefit our solutions and remove points were we do not benefit.
You can then sit and together compile a list
About the shortcomings of those tools
What features and benefits are missing
The challenges of moving forward
What help is needed
And simply how you can help
The RESULT..??, a list that was completed fairly, pointing to our solutions and us being the only competent person to deliver “THEIR” list
The groundwork has been done, now you need to know
The procedure
The way orders are raised
The budget allocation
The preferred solution and its equipment
When the client wants it done …
My offer - a feature or benefit..??
we would appreciate it if your team could review existing sites and identify opportunities such as:
Sites with CCTV – Opportunity to add Commend Audio
Older access control readers – Upgrade to STID (BPC unique format)
Gate entrances with more than four guards – Introduce intercoms and additional lanes with vehicle tagging (BPC unique format) for staff, enabling no guard interaction
Perimeter camera systems – Implement Altos with Commend automated response
If the client doesn't understand my benefit - its simply a cost..!!
Review existing sites and identify opportunities such as:
Sites with CCTV – Opportunity to add Commend Audio
Older access control readers – Upgrade to STID (BPC unique format)
Gate entrances with more than four guards – Introduce intercoms and additional lanes with vehicle tagging (BPC unique format) for staff, enabling no guard interaction
Perimeter camera systems – Implement Altos with Commend automated response
Sales Zone
6 Videos
The Offer
By understanding the customers environment, you can engage with the client as to the tools they have in play and decide what you can offer to compliment.
Workshop Sales Part 01
Workshop Sales Part 02
Workshop Sales Part 03
Workshop Sales Part 04
To Help Focus
These are often found client problems, the solution is NOT simply a security solutions – as such moves budget away from the security department with perhaps greater business buy in
01 Dynamic Parking Access
02 STid Tag Control
03 STid Global Upgrade
04 STid Spectre Produce
05 STid Remote Biometric
06 STid Remote Biometrics
07 Spectre Logistics
08 Commend Speakers
09 STid Printer
10 Commend Loadspeakers
11 STid Readers
12 STid Controlled Locks
13 STid SAVE Biomentric
14 STid Intercoms
15 STid VIP Accesss
16 Lidar Haul
17 Lidar Conveyor
18 Lidar Volumes
19 STid Access Upgrade
20 STid VIP Acccess
21 Spectre Nano Security
22 Altos Perimeters
23 Spectre Mine Trucks
24 Altos Conveyor
25 Altos Volumes
26 Altos Haul
27 Lift Conversion
28 STid Loyalty Cards
29 Traffic Control Director
30 Commend PA/EVAC
ems2025-Introduction Overview R20v1 - To the Workshop
ems2025-Introduction to EMS&STidMobile-SalesR2.0-Full
ems2025-Introduction to EMS&Commend-SalesR2.0
ems2025-Introduction to EMS&Parksol-SalesR2.0
ems2025-Introduction to EMS&Opsys-SalesR2.0
ems2025-Introduction OverviewEN-R3-Mining-Cut
emsProductFocus also seen here
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