Sales Zone


Creating a story

Selling is not about product it is about communication

When you talk, you need to tell a story that SIMPLIFIES YOUR MESSAGE to 

  • cut through the noise
  • get customers attention
  • all to grow your business

WHO | WHAT | WHY

This area is to assist with the simple task of identifying a product for a client.

WHO | WHAT | WHY

Flip the question

Someone is selling to you

They do not ask questions

They do not ask what your wants and needs are for a particular problem

They do not even ask “DO YOU HAVE ANY PROBLEMS THAT SEEM IMPOSSIBLE TO RESOLVE”

WHO | WHAT | WHY

WHO are they
WHAT is there problem
WHY US – WHY we can solve their problem
 
First Overview
Who are we talking to 
What are we offering
Why does it benefit their business
 
Visit Client Engagement
Who was visited
What was presented
Why does the engagement add value to them
 

OR for focus...

  • tell me the problem, 
  • your solution, 
  • and how I can help..??

To provide clarity to the sales function we should focus on only a few options, unique to you, that we can replicate to a number of clients.

In this way our offering of the solution becomes streamlined and to the point.

this is us with you

And

you with the customer

A simple sales strategy

Sales Focus

By understanding the customers environment, you can engage with the client as to the tools they have in play and how they use them

This will provide us with an understanding of the businesses reliance on certain products and operational procedures.

This is where we write our list

THE LIST

We now have total control of the narrative, we are allowed add points that benefit our solutions and remove points were we do not benefit.

You can then sit and together compile a list

  • About the shortcomings of those tools
  • What features and benefits are missing
  • The challenges of moving forward
  • What help is needed
  • And simply how you can help

The RESULT..??, a list that was completed fairly, pointing to our solutions and us being the only competent person to deliver “THEIR” list

The groundwork has been done, now you need to know

  • The procedure
  • The way orders are raised
  • The budget allocation
  • The preferred solution and its equipment

When the client wants it done …

My offer - a feature or benefit..??

we would appreciate it if your team could review existing sites and identify opportunities such as:

  • Sites with CCTV – Opportunity to add Commend Audio
  • Older access control readers – Upgrade to STID (BPC unique format)
  • Gate entrances with more than four guards – Introduce intercoms and additional lanes with vehicle tagging (BPC unique format) for staff, enabling no guard interaction
  • Perimeter camera systems – Implement Altos with Commend automated response

If the client doesn't understand my benefit - its simply a cost..!!

Review existing sites and identify opportunities such as:

  • Sites with CCTV – Opportunity to add Commend Audio
  • Older access control readers – Upgrade to STID (BPC unique format)
  • Gate entrances with more than four guards – Introduce intercoms and additional lanes with vehicle tagging (BPC unique format) for staff, enabling no guard interaction
  • Perimeter camera systems – Implement Altos with Commend automated response

Sales Zone

6 Videos

The Offer

By understanding the customers environment, you can engage with the client as to the tools they have in play and decide what you can offer to compliment.

Workshop Sales Part 01

Workshop Sales Part 02

Workshop Sales Part 03

Workshop Sales Part 04

To Help Focus

These are often found client problems, the solution is NOT simply a security solutions – as such moves budget away from the security department with perhaps greater business buy in

01
Dynamic Parking Access

02
STid Tag Control

03
STid Global Upgrade

04
STid Spectre Produce

05
STid Remote Biometric

06
STid Remote Biometrics

07
Spectre Logistics

08
Commend Speakers

09
STid Printer

10
Commend Loadspeakers

11
STid Readers

12
STid Controlled Locks

13
STid SAVE Biomentric

14
STid Intercoms

15
STid VIP Accesss

16
Lidar Haul

17
Lidar Conveyor

18
Lidar Volumes

19
STid Access Upgrade

20
STid VIP Acccess

21
Spectre Nano Security

22
Altos Perimeters

23
Spectre Mine Trucks

24
Altos Conveyor

25
Altos Volumes

26
Altos Haul

27
Lift Conversion

28
STid Loyalty Cards

29
Traffic Control Director

30
Commend PA/EVAC

ems2025-Introduction Overview R20v1 - To the Workshop

ems2025-Introduction to EMS&STidMobile-SalesR2.0-Full

ems2025-Introduction to EMS&Commend-SalesR2.0

ems2025-Introduction to EMS&Parksol-SalesR2.0

ems2025-Introduction to EMS&Opsys-SalesR2.0

ems2025-Introduction OverviewEN-R3-Mining-Cut

emsProductFocus also seen here